Marketing Your Brand in Times of Crisis

You want to do some brand marketing but the situation doesn’t seem right, right? Well, living in challenging times with all economic sectors being affected by the pandemic COVID-19, it is best to make marketing decisions quickly to be able to survive. Yes, we are mostly now in survival mode. The key is to focus […]

Website Trends in 2019

Website designs and structures are changing at a fast pace that it is almost impossible for website owners to keep up with the trends.

How To Get Blog Post Ideas For Your Business

Your business blog can be a powerful tool for generating potential opportunities and especially more so, if you do it right. You can use it to inform your target market about your industry, challenges and solutions to these problems. To do this, you have to use a marketing strategy to reach potential customers by providing […]

6 Reasons Restaurants Need Instagram for Marketing

Businesses have made more money through social media marketing. Facebook, Twitter, and Instagram have become the best platforms to exhibit varied products. Just this week, I’ve met several F&B business owners and I believe that restaurants should be of no exception when it comes to marketing using Instagram. Just in case you have not known, […]

How Personal Branding Can Help Your Business

Personal branding is the process of creating a public persona for a target audience. It entails accurate and careful communication about your purpose, beliefs, goals and values. Think about Nike as the largest brand’s public image. The company has formed a brand around supporting those living active lifestyles, building high-performance products and celebrating athletes. You […]

Branding Through Social Media

Most people nowadays spend their time online, and knowing how to take advantage of the vast audience and users on social media can be helpful in boosting the sales of your business, be it large or small. Social media is a place where people from all walks of life hang out together “virtually”. Numerous topics […]

Marketing Tips from the Show Mad Men

I’m not sure if any of you watched “Mad Men” but the Television show has impacted their audience positively in the advertising and marketing business sector. Advertising is based on the virtue of happiness and involves convincing customers that the product will improve their happiness, or you know, make their lives better. It is about […]

Build Your Tribe

Whether you are a large corporation, small business, or you want to build a personal brand, social media is the way to go. You need to utilise various social media platforms such as Facebook, Instagram, Twitter, and YouTube. However, creating accounts in all these platforms and posting your content is not enough. You need to […]

The Importance of Storytelling in Marketing

Storytelling is a powerful tool that has been used since the beginning of time to transmit a meaningful message to others. Through stories, people are able to speak out their minds, share wisdom, and pass information to others. You make use of storytelling to send your brand message to your audience, get their attention, and […]

The Future Of Customer Engagement

Facebook’s F8 Developer Conference has just ended. If you have been looking to learn about chatbots, recently, all chatbots were placed on pause. Facebook’s “bot pause” is officially over, meaning you can now connect your bots to business pages just like before and start testing or playing around again. You can read all about it here. […]

What you need to know about growing your brand…

The modern world of business has become very competitive. In order to stay ahead of the competition, you need to create a brand that your current and potential clients can associate with. Branding is an important aspect of business. It basically answers the question of what customers need to know about your business. This information […]

3 Tips To Get More Sales

Having spoken to plenty of business owners, I feel that this is a topic that should be covered. One of the many questions I usually get is how do we get more sales? The level of sales a business makes within a given duration depends on two key aspects; demand and supply. The demand, on […]

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