Hi, my name is Hanafi and I'm a marketing director.

Background
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Skills
Brand Development
Project Management
Strategy Development
Market Analysis
Market Positioning
Staff Management
Social Media Proficiency
Thought Leadership
Software
- I build websites on WordPress, Shopify, Wix and SquareSpace.
- My photos are edited on Adobe Lightroom, Adobe Photoshop.
- I shoot videos on Canon M50 and are edited on Adobe Premiere Pro or Lumafusion.
- Presentations are made on Keynote or PowerPoint.



Work Experience
Marketing Director
March 2022 – Current
MIJ Hub, Singapore, SG
Job expected to be doing:
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Developed metrics and measured success in order to further penetrate marketplace.
Brand Manager
April 2021 – March 2022
Asia Plantation Capital, Singapore, SG
- Conceptualized brand identity and developed unique accompanying
graphic style and tone for use in communications - Planned, implemented and tracked sales and marketing strategies
- Developed innovative marketing campaigns based on key objectives
Partner
Jan 2020 – May 2021
Neu Entity, Singapore
- Worked with Founder to sustain and grow agency’s clientele and team
- Worked with leadership to strategize and introduce office initiatives
- Oversaw agency’s day-to-day administrative operations, provided
guidance to support staff and enforced compliance
Chief Executive Officer
Oct 2018 – Jan 2020
Neu Entity, Singapore
- Performed high-quality business strategies and plans ensuring their
alignment with short-term and long-term objectives - Coached and guided managers to improve effectiveness and policy
enforcement, resulting in improved employee job satisfaction and higher
performance levels - Review financial and non-financial reports to devise solutions or
improvements - Analyze problematic situations and occurrences and provide solutions to
ensure agency survival and growth
Marketing Director
Apr 2017 – Sept 2018
Neu Entity, Singapore
- Plan and execute marketing strategy for agency and for new and existing
services - Spearheaded market research to identify branding opportunities, cement
strategies and sustain loyal customer base - Implemented marketing strategies which resulted in 100% growth of
customer base in local market - Boosted brand awareness and generated leads while managing internal
and external marketing campaigns and programs
Digital Marketing Manager
Jan 2016 – Mar 2017
ALQ Creative, Singapore
- Brand strategic development, digital marketing plan and execution for B2B
& B2C - Administered marketing calendar and posted new content to coincide with
new product and service releases - Spearheaded client meetings to determine project needs and professional
requirements and identify correct course of action enhance client success
Testimonials





Blog

Build a Rock Solid Team
It can be a challenge to recruit and retain the best talent when your team is already stretched thin. But, there are plenty of strategies

5 Things Gary Vaynerchuk Did to Build His Empire
Gary Vaynerchuk is a wildly popular author, business guru, entrepreneur and TV personality. As the founder of a digital media company, VaynerMedia, and an early

6 Ways to Make Your Brand More Human
There’s something compelling about companies that aren’t afraid to be human. Whether you’re a marketer or a company founder, it’s important to show a side
Launch and Learn.
Everything is Progress.
– Danielle LaPorte