Coming up with catchy headlines that convert readers into subscribers or buyers is something that seems to come naturally to a few people. They find it easy from the get-go and thrive on writing copy for their business. For others, it doesn’t come quite as easy, and that’s ok. While there certainly is a knack for writing copy, it’s also a craft that can be learned and the good news is that you don’t have to go back to college for a 4-year degree in marketing.
Instead, you can learn a lot about writing great headlines through observation, and trial and error. In other words, start paying attention to what other online marketers are doing. Find examples of well-written headlines and analyze them. Just noticing them all around you will start to teach you a lot about this craft of writing highly-converting headlines.
Then give it a try yourself. Come up with a good headline and try it out. Put it on a sales page, an opt-in page, or use it as the subject line for an email. See if it works or flops. Track your results and then try something different. Get feedback from peers, mentors, or even your readers.
Start reading blogs about copywriting. There’s a lot you can pick up for free. Find a few good people you can follow that teach copywriting and marketing. Pay attention to the headlines and email subject lines they use along with the advice they share. Keep picking up more and more tips and don’t forget to implement them.
The more you practice, the faster you’ll progress in this craft of writing copy. Try new ideas, techniques, and formulas. Figure out what works for you and your market and what doesn’t. Keep testing, keep tracking and keep getting better at copywriting. It won’t take long before you start to notice a difference. Your improved copywriting skills help your email open rates, your blog post click through stats, and the conversion of your sales and opt-in pages.
While it can take quite a few years to truly master copywriting, you can get pretty good at this craft in a few short months. Your business will start to benefit and you’ll continue to get better and better the more you market and work your business.
What are you waiting for? The sooner you get started, the sooner you’ll see results.